PDC4S:\2018-2\Seth Godin - The Marketing Seminar\5. Trust, Tension, Tools, Tactics…and Your Agenda

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NameSizeDate Modified
11. The elements of storytelling11/2/2019 8:03 AM
22. Q&A Marketing to the most important student11/2/2019 8:03 AM
26. Q&A ABW (always be wrong)11/2/2019 8:03 AM
27. Understanding the funnel11/2/2019 8:03 AM
31. Brand or direct marketing11/2/2019 8:03 AM
35. Q&A Elevator pitch11/2/2019 8:03 AM
36. Stories in shorthand11/2/2019 8:04 AM
10. Considering -free- - The Marketing Seminar from Seth Godin.TS75,321 KB1/29/2018 11:41 PM
12. Understanding the Purple Cow - The Marketing Seminar from Seth Godin.mp453,534 KB1/29/2018 11:40 PM
13. PR and publicity - The Marketing Seminar from Seth Godin.mp443,523 KB1/29/2018 11:41 PM
14. Q&A Scrapbooking and ABT - The Marketing Seminar from Seth Godin.mp460,200 KB1/29/2018 11:39 PM
15. Case Study- B2B and remarkable - The Marketing Seminar from Seth Godin.mp470,807 KB1/29/2018 11:40 PM
16. Permission marketing - The Marketing Seminar from Seth Godin.TS62,892 KB1/29/2018 11:40 PM
17. Case Study- Permission Marketing and Hallmark - The Marketing Seminar from Seth Godin.TS32,795 KB1/29/2018 11:41 PM
18. Q&A- Creating, serving and changing students - The Marketing Seminar from Seth Godin.TS35,920 KB1/29/2018 11:41 PM
19. Tribes - The Marketing Seminar from Seth Godin.TS85,932 KB1/29/2018 11:41 PM
1a. Trust and tension - The Marketing Seminar from Seth Godin.TS48,237 KB1/29/2018 11:41 PM
1b. the paper chase.MP46,100 KB1/29/2018 11:29 PM
2. Q&A Enrollment in the journey - The Marketing Seminar from Seth Godin.mp476,934 KB1/29/2018 11:41 PM
20. Inverting the first rule of Fight Club - The Marketing Seminar from Seth Godin.TS33,132 KB1/29/2018 11:41 PM
21. Case study- Coaching, karate, socks and more - The Marketing Seminar from Seth Godin.TS64,960 KB1/29/2018 11:41 PM
23. The ideavirus - The Marketing Seminar from Seth Godin.TS103,833 KB1/29/2018 11:41 PM
24a. Rogers Curve and the chasm - The Marketing Seminar from Seth Godin.TS72,946 KB1/29/2018 11:40 PM
24b. Rogers Curve and the chasm - The Marketing Seminar from Seth Godin_2.TS56,473 KB1/29/2018 11:41 PM
25. The long tail - The Marketing Seminar from Seth Godin.TS70,520 KB1/29/2018 11:41 PM
28. Case study- Relaunching Welch's in New York - The Marketing Seminar from Seth Godin.TS32,528 KB1/29/2018 11:40 PM
29. A brand is not a logo - The Marketing Seminar from Seth Godin.TS31,270 KB1/29/2018 11:40 PM
30. Q&A Empathy revisited - The Marketing Seminar from Seth Godin.TS91,016 KB1/29/2018 11:41 PM
32. Spending money on direct and brand - The Marketing Seminar from Seth Godin.TS69,812 KB1/29/2018 11:40 PM
33. Frequency - The Marketing Seminar from Seth Godin.mp431,135 KB1/29/2018 11:40 PM
34. Reciprocity - The Marketing Seminar from Seth Godin.TS36,275 KB1/29/2018 11:40 PM
37. Naming - The Marketing Seminar from Seth Godin.TS87,991 KB1/29/2018 11:42 PM
38a. Impresarios and promotions - The Marketing Seminar from Seth Godin.TS24,472 KB1/29/2018 11:42 PM
38b. Impresarios and promotions - The Marketing Seminar from Seth Godin_2.mp423,297 KB1/29/2018 11:39 PM
39. Q&A Mindfulness in marketing - The Marketing Seminar from Seth Godin.mp489,297 KB1/29/2018 11:41 PM
3a. Case Study- Penguin Magic + What we want or how we get it - The Marketing Seminar from Seth Godin.TS30,369 KB1/29/2018 11:41 PM
3b. Case Study- Penguin Magic + What we want or how we get it - The Marketing Seminar from Seth Godin_2.TS40,939 KB1/29/2018 11:41 PM
4. Status roles and tension - The Marketing Seminar from Seth Godin.mp490,119 KB1/29/2018 11:41 PM
40. Behavioral economics for marketers - The Marketing Seminar from Seth Godin.TS86,547 KB1/29/2018 11:41 PM
41. Case Study- altMBA - The Marketing Seminar from Seth Godin.TS176,764 KB1/29/2018 11:42 PM
5. Modern Marketing Plan - The Marketing Seminar from Seth Godin.TS46,011 KB1/29/2018 11:42 PM
6a. Q&A Commodities, scammers and competition - The Marketing Seminar from Seth Godin.TS41,702 KB1/29/2018 11:41 PM
6b. mad men clip.MKV6,438 KB1/29/2018 11:31 PM
7. Pricing as a marketing tool - The Marketing Seminar from Seth Godin.mp497,600 KB1/29/2018 11:42 PM
8a. Testimonials, blurbs and endorsements - The Marketing Seminar from Seth Godin_2.mp469,698 KB1/29/2018 11:41 PM
8b. Testimonials, blurbs and endorsements - The Marketing Seminar from Seth Godin.TS2,612 KB1/29/2018 11:34 PM
9. Getting the word out - The Marketing Seminar from Seth Godin.TS53,579 KB1/29/2018 11:41 PM
A brand is not a logo.txt2 KB1/29/2018 11:31 PM
Behavioral economics for marketers.txt1 KB1/29/2018 11:31 PM
Case Study; altMBA.txt3 KB1/29/2018 11:31 PM
Case Study; B2B and remarkable.txt1 KB1/29/2018 11:31 PM
Case study; Coaching, karate, socks and more.txt2 KB1/29/2018 11:31 PM
Case Study; Penguin Magic + What we want or how we get it.txt4 KB1/29/2018 11:31 PM
Case Study; Permission Marketing and Hallmark.txt1 KB1/29/2018 11:31 PM
Case study; Relaunching Welch's in New York.txt3 KB1/29/2018 11:31 PM
Considering free.txt3 KB1/29/2018 11:31 PM
Frequency.txt2 KB1/29/2018 11:31 PM
Getting the word out.txt3 KB1/29/2018 11:31 PM
getting the word out2.pdf165 KB1/29/2018 11:31 PM
Impresarios and promotions.txt2 KB1/29/2018 11:31 PM
Inverting the first rule of Fight Club.txt3 KB1/29/2018 11:31 PM
Modern Marketing Plan.txt2 KB1/29/2018 11:31 PM
naming.txt2 KB1/29/2018 11:31 PM
Permission marketing.txt4 KB1/29/2018 11:31 PM
PR and publicity.txt1 KB1/29/2018 11:31 PM
Pricing as a marketing tool.txt2 KB1/29/2018 11:31 PM
Q&A Commodities, scammers and competition.txt1 KB1/29/2018 11:31 PM
Q&A Empathy revisited.txt1 KB1/29/2018 11:31 PM
Q&A Mindfulness in marketing.txt1 KB1/29/2018 11:31 PM
Q&A Scrapbooking and ABT.txt4 KB1/29/2018 11:31 PM
Q&A; Creating, serving and changing students.txt1 KB1/29/2018 11:31 PM
Reciprocity.txt1 KB1/29/2018 11:31 PM
Rogers Curve and the chasm.txt3 KB1/29/2018 11:31 PM
Spending money on direct and brand.txt2 KB1/29/2018 11:31 PM
Status roles and tension.txt3 KB1/29/2018 11:31 PM
Testimonials, blurbs and endorsements.txt1 KB1/29/2018 11:31 PM
the idea virus readandshare.pdf1,148 KB1/29/2018 11:31 PM
the ideavirus.txt3 KB1/29/2018 11:24 PM
The long tail.txt4 KB1/29/2018 11:24 PM
Tribes.txt2 KB1/29/2018 11:24 PM
Trust and tension.txt3 KB1/29/2018 11:24 PM
Understanding the Purple Cow.txt2 KB1/29/2018 11:24 PM